Up-Close with Chin Teik: Re-Think Series

Up-Close with Chin Teik: 5R for Communicating Change

Chin Teik Season 3 Episode 6

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Up-Close with Chin Teik: Rethink
5R for Communicating Change

People don't fear change but the unknown that comes with change. Any organization change begins with changing every brain, because change is associated with threat to the brain. SCARF represents the 5 domains impacted by threat in the brain. SCARF is Status, Certainty, Autonomy, Relatedness, Fairness.

5R includes

  • Reason
  • Result
  • Role
  • Roadmap
  • Resource

The 5R reduces the fear of the unknown, a sense of no-choice, unfairness, and emotions like fear, denial, anger, sadness (from loss).

Try the 5R on yourself and others with the change coming at you soon. 

 

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